Smokin' ACES: Know-it-all copy editors ask, 'What's RSS?'

Many copy editors at a session I attended were clueless as to how programs such as iGoogle gather headlines through RSS, or really simple syndication.

Copy editors are supposed to know a lot. We are the masters of all. We know politics, news, sports, business, literature. You name it.

But with the Web, we're not exactly the sharpest pencils in the basket. That's cause for concern.

One of the sessions I attended at the American Copy Editors Society conference was called "Web 2.0." I was expecting presenter Doug Fisher of the University of South Carolina to go deep into the world of social media.

Fisher certainly has the capacity to do that, but he was held back by many of the old people in the audience who couldn't grasp concepts such as Twitter, RSS feeds and the YouTube.

These are some of the points I gathered from what Fisher said:

• Two-thirds of all traffic to Web sites doesn't originate at the home page. Instead, the Web hits are through sharing services such as Digg, Facebook and del.i.cious. "Share," Fisher said, "is not a four-letter word." (It's nice to know copy editors still know math.)
• Each news story should come with a 150-word summary attached. This gives Web surfers a teaser that could persuade them to read the story. At FLORIDA TODAY, this summary is called a "digest." Editors who know what it does actually care about what it says. For those who don't, they wonder why it's there.
• “If the news is that important, it will find me," Fisher said, quoting a New York Times article. RSS syndicates news from multiple sources by bringing headlines onto a single Web page. When a common reader logs onto his RSS aggregating program - such as Bloglines, Netvibes or Google Reader - he is getting news on a single page instead of visiting external news sites.
• By the questions copy editors were asking, most traditional journalists don't know what RSS is. More on that in another post.
  

"Why do we need to know about all this?" was the question asked over and over. Besides that "masters of all" thing I mentioned above, Web 2.0 is pretty important for the delivery and receipt of news and information in today's new media world. Not knowing it is dulling our pencils even further.

Fisher mentioned how reporters and editors can monitor residents' pages on Twitter, a microblogging service, to find out what's happening in the community. He did not mentionstress, however, how Twitter - which permits blog posts up to 140 characters - is being used as a news delivery medium by reporters such as John Dickerson, chief political correspondent for Slate.

And hey! I use Twitter and RSS together on Offlede.com. On the right sidebar, under "Offlede Tweets," you'll see my latest Twitter postings brought to the Offlede home page via RSS. How about that?

But because Web 2.0 doesn't have anything to do with that pile of inky newsprint that shows up on their doorsteps each morning, most attendees just didn't get it. Allison, a friend of mine from my Newsday days, and I jokingly toyed with asking questions such as "What is the blog? What is the Google? What is the YouTube?"

We probably would have been taken seriously, so we settled with simply laughing at everyone else. But ignorance, in this case, isn't really funny: It's a nefarious mark on journalism.

Here is the PDF handout that Fisher distributed during the session.

Session information

• Title: "Web 2.0"
• Time: 2:15 to 3:45 p.m. Thursday
• Panelists: Doug Fisher, University of South Carolina; Chuck Moozakis, Newspapers & Technology
• Description: How do you navigate the brave new(-media) world? And when it comes to technology, where are newsrooms now and what's ahead? Get a rundown of some of the top Web 2.0 tools that can make your life easier and help you navigate social media. Blogs, wikis, RSS, tags, Technorati, Furl, Newsvibes and more. Bring some of your favorite sites, too, to share.

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